Incentive Travel

Drive growth, loyalty, and meaningful recognition through one strategic program.

For Employers:

1. Increase revenue by driving higher sales performance and client engagement

2. Strengthen competitive positioning and expand market share

3. Improve employee retention and long-term loyalty

4. Motivate and reward top performers and valued clients

5. Enhance recruitment efforts by offering meaningful, experience-based incentives

For Employees:

1. Earn access to exclusive, once-in-a-lifetime travel experiences

2. Build meaningful connections and lasting memories with colleagues and peers

3. Feel recognized and empowered through achievement-based rewards

4. Gain renewed professional inspiration and strengthened brand affinity

5. Enjoy unique access to executive leadership in a relaxed, shared setting

6. Experience destinations and programs that may otherwise be out of reach

From a recent survey conducted in partnership with the SITE Foundation and Sales & Marketing Management Magazine, one of the top motivators of a travel program (as 60.2% of participants agreed) was the opportunity to interact with higher-level executives.

Organizations that have not yet implemented incentive travel often cite cost as the primary barrier. In reality, a thoughtfully designed and professionally managed program is structured to deliver measurable return on investment — frequently paying for itself while meeting or exceeding performance objectives.

Below are the foundational elements of effective program design:

• Clear Performance Framework
Increased revenue minus program investment = measurable incremental gain

• Achievable Qualification Criteria
Objectives are realistic, transparent, and attainable

• Fair and Meaningful Goals
Participants clearly understand expectations and feel motivated to succeed

• Alignment with Company Values
Program structure reinforces culture, brand standards, and business priorities

• Motivating Reward Experience
Destinations and itineraries are aspirational and performance-driven

• Progress Tracking & Reporting
Systems are in place to monitor performance and maintain engagement

• Dedicated Program Registration Platform
Custom trip websites and enrollment tools streamline participation

• Integrated Marketing & Promotion
Professionally developed materials ensure program visibility and excitement

• Comprehensive Participant Communication
Clear, consistent messaging covering logistics, preparation, and travel details

Designing and executing a successful incentive travel program requires far more than booking a trip — it demands strategic planning, global expertise, and flawless execution at every stage.

• Dedicated Air & Logistics Management
From individual flight coordination to large-scale manifest management, our team oversees every detail. Real-time monitoring ensures rapid response to schedule changes, disruptions, or operational needs — protecting both the traveler experience and your program’s success.

• Global Experience & Trusted Partnerships
With decades of experience spanning more than 40 countries, we bring established relationships with airlines, hotels, Destination Management Companies, and tourism authorities. These partnerships translate into exclusive access, added value, and seamless on-ground delivery.

• Strategic Program Design
Implementation alone is not enough. We structure programs to drive performance, protect return on investment, and allow your internal teams to remain focused on core business priorities while we manage the complexity.

• Passion Backed by Proven Results
While many organizations can facilitate travel, our team is deeply invested in the success of every program we operate. Our history is reflected in decades of repeat clients, program archives, and consistently outstanding participant feedback. 

•An Extension of Your Team
Success is driven by collaboration. We partner closely with your organization to ensure every program reflects your brand, your goals, and your vision — delivering experiences that perform as powerfully as they inspire.

"Dear CTP,

I’m writing to say once again, 'Wow!' Our recent client incentive trip to Italy was over the top. I am so proud that we are able to take a group of clients on a trip that rocks their socks off. The trips you run for us are always top notch and so classy. We have now for two years running had a couple of clients on the trip, who have experienced many other incentive trips throughout their careers, and have told us that our trip was the best they were ever on!

That’s what these trips are all about. To create an emotional experience for the clients which they will remember for their lifetime and, most importantly, associate with the CBS Radio stations in Washington, DC. Our trips are obviously designed to generate revenue for our stations during the qualification period we set. But we know from experience that the trips also bring us business in the future! The relationships we develop are so important in helping us get the largest share of the client’s marketing dollars now and for years to come.

Your team is without peer. Every detail is addressed. And the experience you create for us is at the highest level. Five-star doesn’t state how spectacular the trips are. There are many companies that say they create five=star experiences. But your company is the best in service, best in experience, best in accommodations, best in travel, best in food… simply put: THE BEST.

I look forward to planning our next trip. We have some great ideas about targeting new non-radio clients, and we know our trip will help us grow our client list.

Thank you again for a great trip to one of my favorite countries: Italy.

Best,"

-Senior Vice President and Market Manager, CBS Radio - Washington, DC