To thrive in business, customer appreciation and employee incentives are crucial. The value of incentive travel can be measured by increased profits, improved employee retention and innovation outside the office - just to name a few.
The CTP Group will create a template for building and implementing the key components of the most motivational and justifiable incentive trips in today’s business environment.
“Incentive programs increase performance by an average of 22% with team incentives increasing performance by as much as 44%.”
Where is the ROI?
+ The business side of incentive travel
Grow your profits, loyalty, and appreciation through one program!
For the employer...
- Increase profits through increased sales or client spend
- Rise above competitors and dominate more market share
- Inspire employee retention and loyalty
- Motivate, engage and reward your clients and staff
- Enhance ability to attract new employees
For the employee...
- Participate in unique travel that is shareable through images and stories (social media bragging rights)
- Generate emotional connections and lasting memories with co-workers and trip participants
- Empowerment through recognition and leaving your comfort zone
- Be professionally inspired through the experience and deepen brand loyalty
- Unique opportunity of direct access to upper managment
- Experience an adventure that you wouldn't necessarily purchase yourself
From a recent survey conducted in partnership with the SITE Foundation and Sales & Marketing Management Magazine, one of the top motivators of a travel program (as 60.2% of participants agreed) was the opportunity to interact with higher level executives.
+ Elements of a successful program
Non-users of incentive travel programs claim the biggest barrier is the cost. However, a professionally structured program will pay for itself and still achieve (or surpass) its goals. Here are a few key elements for program design:
Simple formula: "Increased revenue - cost of the program = incremetal income"
Are the objectives and means of qualifying realistic?
Are the goals fair and meaningful to the enrolled participants?
Does the program elevate performance and align with company values?
Is the reward destination motivating for the participants?
Is there a progress tracking system in place?
Is there a registration site for the trip? (The CTP Group can create one for you)
Do you have marketing materials to properly advertise the program to the participants? (The CTP Group can create website and materials for you)
Efficient communication regarding all logistics and 'what to know before you go'. (The CTP Group will handle this for you)
+ Why hire a professional?
Because, at 3:00 am you don't want to be dealing with flight changes for 20-200 people... and we do - because the success of your program is paramount. We personally book and monitor your airfare and logistics.
Because we have decades of experience in over 40 countries and have cultivated trusted relationships with locals, airline personnel, hoteliers, Destination Management Companies and Visitor Bureaus. All of which deliver value and unique opportunities for your program.
Because implementing an incentive program isn't enough. To ensure your ROI, and to keep your team focused on their existing responsibilities, working with an expert to design and deliver a motivating and memorable trip is key.
And most importantly, we care. Many organizations are capable of handling travel, but we truly love what we do and thrive on the excitement of making each program better than the last. The proof is in our archives of photos, glowing testimonials and thank you messages from beyond-happy clients over 42 years!
As with anything, you are only as successful as the team you're working with; we look forward to playing our part.
+ Client Testimonial Letter
"Dear CTP,
I’m writing to say once again, 'Wow!' Our recent client incentive trip to Italy was over the top. I am so proud that we are able to take a group of clients on a trip that rocks their socks off. The trips you run for us are always top notch and so classy. We have now for two years running had a couple of clients on the trip, who have experienced many other incentive trips throughout their careers, and have told us that our trip was the best they were ever on!
That’s what these trips are all about. To create an emotional experience for the clients which they will remember for their lifetime and, most importantly, associate with the CBS Radio stations in Washington, DC. Our trips are obviously designed to generate revenue for our stations during the qualification period we set. But we know from experience that the trips also bring us business in the future! The relationships we develop are so important in helping us get the largest share of the client’s marketing dollars now and for years to come.
Your team is without peer. Every detail is addressed. And the experience you create for us is at the highest level. Five-star doesn’t state how spectacular the trips are. There are many companies that say they create five=star experiences. But your company is the best in service, best in experience, best in accommodations, best in travel, best in food… simply put: THE BEST.
I look forward to planning our next trip. We have some great ideas about targeting new non=radio clients and we know our trip will help us grow our client list.
Thank you again for a great trip to one of my favorite countries: Italy.
Best,"
-Senior Vice President and Market Manager CBS Radio - Washington, DC
“Can you afford to lose your best talent? Organizations with highly effective recognition programs had 31% lower voluntary turnover. ”
“When we began our adventure incentive travel for our advertisers, we did so at the behest of The CTP Group. They knew and understood our business in addition to the intricacies of adventure incentive travel. Since that introduction we have sold and conducted trips to Africa (3x), Nepal, Borneo, Thailand, New Zealand, Brazil, Ecuador (Galapagos), Sardinia, Myanmar (Burma) and the Island of Bali…in addition to a half dozen smaller scale trips.”